Online stores cannot generate profits and sales if they don’t attract any traffic. Generating leads is crucial to generating revenues for an e-commerce business, and this endeavor demands a comprehensive marketing campaign. You must establish and cement a brand identity and interact with your target audience on multiple platforms.
E-commerce businesses can explore multiple lead-generation strategies, such as social media engagement, email marketing campaigns, influencer collaborations, and advertisements. Online stores can also incentivize their customers with discounts and special offers to encourage them to shop. Read on to explore actionable strategies to attract customers to your online store.
1. Boost Social Media Engagement
Research reveals that 65% of customers take inspiration from social media, while over 60% of shoppers buy products promoted through stories and feeds. Social media engagement can prove a dynamic catalyst to boost revenues and sales for your online store. You can use the shop features offered by Facebook and Instagram or lead traffic toward your website.
Social media is a powerful medium to connect with your audience, promote brand awareness, and humanize your business. You can develop a connection by reminding them of your presence, showing behind-the-scenes activities, and sharing your entrepreneurial journey.
2. Email Marketing Campaigns
Dismissing an advertisement is easy, but it’s hard to ignore a personalized list of products sent to one’s email account. Did you know that over 60% of consumers make purchases after being inspired by personalized emails?
That’s right; personalized emails are a highly effective strategy to revive sales and generate more revenues. You can use email marketing to remind customers of abandoned carts, promote new collections, and incentivize shoppers with special offers.
3. Collaborate with Influencers
Modern-day consumers are highly empowered and tech-savvy, and they exhaust all available means of research before investing their hard-earned money in a brand. It is important to note that branding efforts and advertisements are regarded with skepticism as consumers don’t trust marketers to offer them transparent information.
In contrast, consumers trust their favorite social media influencers and make purchases based on their recommendations and reviews. Collaborating with influencers lightens the pressure of content creation and lends legitimacy to marketing efforts. An influencer marketing campaign is an opportunity to tap into the content creator’s audience and acquire new customers.
4. Immersive Gamification Features
Everyone loves playing games online through websites, social media, and smartphone apps. Gamification is an excellent strategy for e-commerce businesses looking to drive traffic and incentivize consumers to shop with their brands. The idea is to enhance your web design with immersive and interactive gamification features.
But first, you must tap into the gaming interests and preferences of your target audience to understand which games they enjoy the most. Do your target consumers enjoy task-oriented games that revolve around managing farms and towns or decorating homes? Or perhaps, your target audience prefers casino slots and online sports betting platforms like NetBet?
Understanding audience preferences is crucial to offering gamification elements to attract your consumers. You can explore a multitude of options, such as the wheel of fortune, quizzes, and interactive surveys.
Final Thoughts
Customer segmentation and market research are vital to designing a comprehensive marketing campaign and offering personalized buying experiences. Online stores have much to gain from humanizing their brands and connecting with their audience on social media. Remember, audience engagement is a continual and ongoing endeavor that demands consistency and creativity.
